Javelin Group

Javelin Group is Europe's leading specialist firm of retail and ecommerce consultants.

Based in London but working across Europe and all over the world, it provides a full range of retail and ecommerce consulting services to retailers, brands and retail investors. Its clients include many of Europe's largest retailers, together with smaller fast-growing retail and ecommerce businesses, and many leading shopping centre developers and investors.

Javelin helps retailers to grow both their online and store channels; it provides due diligence for private equity investors in the retail and ecommerce sectors; and it assists shopping centre operators to maximise the commercial potential of shopping centres and retail parks.

For more information on Javelin go to www.javelingroup.com

 

VENUESCORE NOTES

Venuescore – score representing the scale of multiple retail in the centre. It is derived by assigning a score to each retailer present, reflecting the scale and relative importance of that retailer on consumer shopping patterns

Rank – the national ranking of the centre based on its Venuescore

Location Grade – classification of the centre based on its Venuescore

Fashionscore – the score representing the scale of multiple fashion-based retail in the centre (clothing, footwear, accessories, jewellery).

Fashion as % of total – Fashionscore as a % of Venuescore

Fashion Index – index indicating how fashion oriented the retail offer in the centre compared with other centres between Major City and Major District grades (100 represents the average of all of these centres)

Foodscore – the score representing the scale of multiple foodservice-based retail in the centre (cafes, restaurants, fast-food etc).

Foodscore as % of total – Foodscore as % of Venuescore

Foodscore Index – index indicating how foodservice-oriented the retail offer is in the centre compared with all other centres between Major City and Major District grades (100 represents the average of all of these centres)

Touristscore – the score representing the scale of multiple tourist-focused retail in the centre (gift shops etc)

Touristscore as % of total – Touristscore as a % of Venuescore

Tourist Index – index indicating how Tourist-oriented the retail offer is in the centre compared to all other centres between Major City and Major District grades (100 represents the average of all of these centres)

Mallscore – the score representing the scale of multiple retail found in shopping centres in the same town/city

Mallscore as % of Venuescore – indicates the dominance of the shopping centre offer within the centre as a whole

City Centre as % of total city Venuescore – the % of Venuescore accounted for the main centre

Market Position Average – Average score of multiple retailers with a discernable market positioning. Scoring ranges from a score of 1 which indicates a discount/value orientation (eg. Bon Marche) to a score of 5 which indicates an upscale/aspirational orientation (eg. Karen Millen).

Market Position Index – index indicating how discount or upscale oriented the retail offer is in the centre compared to all other centres between Major City and Major District grades (100 represents the average of all of these centres)

Market Position Classification – description of the centre’s market positioning based on the Market Position Index

Fashion Position Average – Average score of multiple retailers with a discernable fashion positioning. Scoring ranges from a score of 1 which indicates a traditional orientation (eg. Laura Ashley) to a score of 5 which indicates a progressive orientation (eg. American Apparel)

Fashion Position Index – index indicating how traditional or progressive the retail offer is in the centre compared to all other centres between Major City and Major District grades (100 represents the average of all of these centres)

Fashion Position Classification – description of the centre’s fashion positioning based on the Fashion Position Index

Age Position Average – Average score of multiple retailers with a discernable age positioning. Scoring ranges from a score of 1 which indicates a younger orientation (eg.JD Sports) to a score of 5 which indicates an older orientation (eg.Country Casuals)

Age Position Index – index indicating how young or old the retail offer is in the centre compared to all other centres between Major City and Major District grades (100 represents the average of all of these centres)

Age Position Classification – description of the centre’s age positioning based on the Age Position Index

 

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